Professional Biography: Chloe Wu

Join us on Saturday, 1st August 2024 at 6.00pm for an insightful Industry Guest Speaker Event, featuring Chloe Wu, an accomplished Trade Marketing professional with over seven years of experience in the consumer electronics industry. ✨

Currently serving as a Specialist at Apple in Brisbane, Queensland since October 2023, Chloe has been pivotal in managing and implementing trade marketing strategies. Her role involves meticulous attention to detail, client service excellence, and mastery over a broad range of skills that enhance Apple’s market presence.

Previously, Chloe held the position of Retail Visual Merchandising Manager at Xiaomi Iberia in Spain from April 2021 to February 2023. Her responsibilities included the in-store implementation of all Visual Merchandising programs, aligning with new product launches, stock rotation, and customer portfolio management. She excelled in negotiating and planning brand spaces within stores, ensuring the VM strategy was communicated effectively and implemented across open market customers.

Before Xiaomi, Chloe was a Trade Marketing Senior Specialist at OPPO Mobile España & Portugal. From November 2020 to April 2021, she led the trade marketing plans for both Spanish and Portuguese markets, closely aligning with the yearly sales targets and ensuring a cohesive retail and marketing communication strategy.

Additionally, Chloe has shown a deep commitment to community service. From May 2020 to April 2021, she volunteered with Cruz Roja Española in Castellón, Valencia, where she participated in Covid-19 response efforts, including food delivery, logistic coordination, and managing food collection and school supplies campaigns.

Chloe’s extensive background in trade marketing, paired with her international experience and dedication to community service, makes her a dynamic and influential figure in the industry.

To learn more about Chloe and connect with her, visit her LinkedIn profile.

Don’t miss out on this enriching event, hosted online via MS Teams, to gain unique insights from Chloe Wu’s remarkable career journey in trade marketing!